I lead the content strategy team at Liip – one of Switzerland’s biggest and most innovative web agencies.

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Communication- and Content Strategy
Corporate Communication
Naming & Claiming, Headlines
UX-Writing and Microcopy
User Research and User Interviews


Mobility Mercedes-Benz, BMW, MINI, Volkswagen, Fiat, Edelweiss Air
Luxury Goods IWC Watches, Victorinox, TUI Travels, Mey Lingerie
Telko Deutsche Telekom, T-Mobile, Swisscom, E-Plus, BASE
Finance/Insurance UBS, Credit Suisse, Raiffeisen, GE Money Bank, Swiss Re, Visana
B2B ABB, BASF, Bühler, Büchi
Retail Migros, Tchibo, EDEKA, Jura Coffee Machines, Bitburger Beer, Pfanni
NGO/Culture UNESCO, Bundesamt für Kultur, AIDS Hilfe Schweiz, Greenpeace



Liip AG, Namics AG, Jung von Matt, BBDO/Interone, Grabarz & Partner, Goldbach Media, Nose Design Experience, Process Group, Meta Design



2000 – 2005 Master in Design, Dipl. Designer FH, Zurich University of the Arts, Zurich, Switzerland
1999 – 2004 Master in Social Science, lic. rer. soc, Université de Fribourg, Switzerland



English, french and german - business fluency

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